"Vernacular News Channels:
The Creation of a Media-Citizenry"
Monday, December 5, 2011
12n-1:30pm, CHAT Seminar Room, 10th Floor, Gladfelter Hall
About the talk: Television audiences in India can choose to watch TV in three different languages. This paper explores what happens when there is this multi-layered structure of options and examines the relationship between simultaneously existing options which are not necessarily exclusive of each other. Focusing on 24-hour news channels in Bangla, the paper identifies the construction of a region-based political, cultural, and social citizenry distinct from the larger national construction of citizenship created by what is often called the national-popular. One outcome of this linguistic diversity of offerings is a new politics where emotion, intimacy, melodrama, and audience complicity come together to define a new form of media-citizenry.
About the speaker: Nilanjana Gupta teaches at Jadavpur University in Kolkata where she is the Dean of the Faculty of Arts. She is a scholar of media, communication, and culture and has authored, co-authored, or edited twelve books, including Reading with Allah: Madrasas in West Bengal (2009) and Switching Channels: Ideologies of Television in India (1998).